The idea for Pumpkin Fest ‘sprouted’ after the SFM heard of the waste that farmers suffer due to consumers demand for perfect produce.  On a particular farm visit, one local farmer explained that up to 50% of his produce and crop ended up in the pig’s trough, due to blemishes and marks on the skin.

With the wastage in mind, we embarked on a journey to create something for the SFM and Mildura, that would help consumers embrace the quirky and different shapes and colours of pumpkins, hopefully allowing people to realise produce doesn’t always have to be perfect.  It still tastes just the same and is just as good!